Ads are differentiated based on the traffic source.The ad names configured in the ad platform's management screen will appear in the list; select from there.It also supports specification by media unit.
例：「防水」を訴求した広告から来た人には、見出しと最初の画像を防水の話に差し替えます。
AI検索経由ai
Differentiate delivery based on traffic from ChatGPT and Perplexity.Users who visit after reading AI responses seek different information than those who arrive through search.
例：AI検索から来た人には、比較表と要点のまとめを最初に出します。I'll fill in the premises that AI responses tend to miss first.
Via competitor/comparison sitecompetitor
Displays different content depending on whether the user came through a comparison site or a competitor's site.Branching by each referring site is also supported.
例：比較サイトを見てきた人には、選ばれる理由と実績を最初のスクロールに収めます。
Visitor History
Number of Visitsvisit
Display content based on number of visits.After 30 minutes have elapsed since the last action, it will be counted as the next visit.
Example: The 1st time features an explanation, the 2nd time features a case study, and the 3rd time highlights the sign-up.
属性ヒアリングの回答attr
Ask visitors a direct question and display content based on their answers.Depending on how you design your questions, you can obtain information that cannot be determined from tags or IP addresses.Targets include budget, consideration timeline, decision-making authority, intended use, accompanying parties, and current pain points.Responses are accumulated for each visitor and remain available on subsequent pages and future visits.
例：「導入時期はいつ頃ですか」と尋ね、3か月以内と答えた訪問者にだけ見積もりへの導線を出します。For visitors who answered "six months or later," we will send a document request.
Purchase history
閲覧商品・カートitem
Displays different content based on browsed products and cart contents.Supports specification by brand, category, and price range.
例：カートに入れたまま買わずに戻ってきた人に、送料の条件と在庫の残りを出します。
購入履歴purchase
Displays content based on whether a purchase has been made.Also supports filtering by number of purchases, cumulative purchase amount, and number of days since last purchase.
例：購入したことがある人には、初回限定の訴求を出しません。Instead, we will display upsell and subscription guidance.
Pages and Sites
Page Grouppagegroup
Displays different content for each page group.If you define units such as articles, products, or prices, one configuration will apply to all pages in that group.
例：最初に事例の面から入った人には、サイトのどのページでも事例への導線を上に置きます。
ページpath
Displays based on the page currently being viewed.Specify by URL.
例：料金ページを見ている人にだけ、問い合わせの前に見積もりの目安を出します。
サイトhost
Displays based on the site currently being viewed.Use this when the same tag is installed on multiple sites.
例：ブランドごとにサイトが分かれている場合に、同じ施策をサイト別の言葉で出します。
Device / Time / Language
デバイスdevice
Display different content for smartphones, PCs, and tablets.
例：スマホの人には説明を短くして、申し込みボタンを画面の下に固定します。
Display Languagelang
Content is displayed based on the browser's language settings.
例：日本語以外の人に、英語の案内と、海外発送の条件を出します。
Day of weekdow
Distribute by day of the week.
例：土日は電話窓口が閉まるので、チャットとフォームを前に出します。
Time of dayhour
Display different content by time of day.
例：営業時間外は、折り返しの予約フォームに差し替えます。
Situational context
地域・渡航geo
Targeting is based on the current location's prefecture, city/ward/town/village, and country.It also supports settings to separate inflows from overseas.
例：配送に日数がかかる地域の人に、到着の目安を先に出します。
店舗にいる・近くにいるplace
Displays different content depending on whether the user is inside or near the registered store.It also identifies traffic from in-store QR codes.
例：店内の人には在庫と試着の案内、近くにいる人には地図と営業時間を出します。
Carriercarrier
Distributes based on the connected carrier.
例：他社回線の人に、乗り換えの手順と料金の差を先頭に出します。
天気weather
Displays content based on the weather at the current location.
例：雨の地域の人に、当日配送と店頭受け取りの案内を出します。
気温temp
Displays content based on the current location's temperature.
Page range to outputChoose from: this page only, page group, URL prefix match, or all pages.You can deliver one initiative to all article placements simultaneously.
Delivery periodYou can set the start and end date and time.Sales and campaigns will automatically revert to their original settings once the period has ended.
A/B distributionThe original page and the edited version are assigned and fixed per visitor.You can have multiple proposals in a single measure.
設定方法
You can configure this from the admin panel.あわせて MCP（Model Context Protocol）に対応しており、Claude や ChatGPT から直接つないで、自然言語で設定を指示できます。接続はOAuthで行い、画面を開かずに条件の作成から配信設定まで完了します。