"I want to run A/B tests, but I can't implement them without asking an engineer," "Once a test starts, it touches the code and conflicts with releases," "Each test takes so long that we can only validate one or two hypotheses per month" — many marketing teams find their A/B testing has become little more than a formality for exactly these reasons.The Creative Drive CRO A/B test and multivariate test feature works by overlaying differences onto existing pages, allowing you to run any number of tests in parallel without engineering resources.
We solve these challenges
- I want to run A/B tests, but I can't implement them without asking an engineer, so they keep getting pushed back.
- Tests often conflict with development sprints in terms of implementation and release, causing frequent delays in getting started
- Running a single A/B test takes too long, limiting hypothesis validation to only 1–2 tests per month
- A different variant is displayed on each visit, making test results unreliable
- The criteria for determining whether a test has reached a conclusion are person-dependent, causing the timing to vary by individual
What you can do
- Compare original page and edited version side by side
- You can have any number of variants (ratios are automatically balanced)
- You can also view performance by segment
- Applying the winning variant is just one click away
How it works
Creative Drive CRO's A/B testing operates using a "diff overlay on the original page" method, so there is no need to prepare a separate URL or page for testing.Identifies visitors using first-party IDs and always displays the same variant to the same visitor (consistency guaranteed).Multiple variants are identified without relying on URLs or cookies, so the same variant will continue to be served even if cookies are deleted.Integrates with the AI improvement suggestion feature to automatically detect A/B test conclusions and send notifications such as "No significant difference yet," "This variant is leading," and "Concluded (Variant B wins with +12% CV)."The delivery ratio is equal by default, but can also be changed manually.
Use it in situations like this
Test 3 landing page catchphrases simultaneously
Compare three appeals side by side in the first-view H1: "Cost Reduction," "Revenue Growth," and "Time Savings."You can also check performance by segment (industry/device) on a single screen, allowing you to quickly gain insights such as "cost-effectiveness messaging works well for B2B audiences."
A/B test form CTA text
Distribute "Free Consultation," "Request Materials," and "Try It First" evenly.The same variant is always shown to the same visitor, eliminating the issue of inconsistent content across visits that could negatively impact conversions, and enabling stable comparisons.
Run separate tests in parallel for search ads and retargeting
By combining with traffic source conditions, you can independently run an A/B test for first-time visitors from branded searches and an A/B test for returning visitors via retargeting ads.Prevents the issue of mixed effect visibility that occurs when all visitors are treated as the same population.
Determine the optimal plan separately for smartphone and PC
Combine with device conditions to set up separate A/B tests for PC and smartphone.Even if side-by-side plan cards work best on desktop, you can individually test cases where a single vertical column yields higher CV on mobile.
Getting started
Place the measurement tag on the page you want to test
Add one line of measurement tag to the target page of the A/B test.If it is already installed, this step is not required.CV settings will also be completed in advance.
Check the original page (control)
In the visual editor of the admin panel, check the elements to be tested (headings, CTAs, images, sections).This will become the "original plan (control)."
Create one or more variants (test proposals)
Set the differences for the elements you want to change.For A/B, create 1 variant; for multivariate, create 2 or more variants.The ratio is set to equal by default but can be changed manually.
Start delivery and accumulate data
After delivery starts, visitors will consistently see either the original version or the test version.You can also check performance by segment (device, traffic source, and number of visits) on the same screen.
Use AI judgment to confirm the winning result and align with the winning variant
AI improvement suggestions will detect test conclusions and send notifications.Clicking "Apply winning variant" once will end the test and apply the winning variant to all visitors.
FAQ
Related features
You can try it with your current site as-is
You can start by placing a single line of tag.
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