Operating with only a single-page format that leads users to "read vertically" through a landing page forces the same experience on audiences who require different approaches — such as visitors coming from smartphone ads, visitors in the awareness stage, or users from specific industries.In addition to the vertical scroll type, Creative Drive CRO offers three LP formats: swipe type, survey type, and article type.By selecting the optimal format to match the channel and campaign objective, you can improve the visitor experience and reduce bounce rates.
We solve these challenges
- Using a vertical scroll LP for traffic from smartphone ads, but the bounce rate is high
- Unable to provide personalized experiences for visitors of B2B or high-value services
- Using the same LP for SEO visitors and ad visitors, resulting in a mismatch in messaging
- Unable to design a flow that narrows down needs through surveys or questions before guiding users to a CTA
What you can do
- Swipe type is suitable for smartphone ad landing pages
- The survey type guides users to proceed while answering
- Article type is meant to be read as reading material
- A/B split delivery works in any format
How it works
Creative Drive CRO supports four LP formats — vertical scroll, swipe, survey, and article — all built on a unified production and delivery platform.The swipe type consists of a layout optimized for horizontal page transitions and touch operations.The survey type combines question blocks and branching logic, enabling conditional display and settings based on responses.The article type measures body text completion rate and scroll depth, while allowing you to insert inline CTA blocks at any position.All formats can be treated equally as targets for A/B testing and segment-based delivery.
Use it in situations like this
Use swipe-type LP as the landing page for smartphone video ads
Swipe-type landing pages, where users swipe horizontally to proceed, work well with traffic coming from TikTok and Instagram Reels.You can reduce drop-offs with an interactive experience that carries over the world of your video ad.
Distribute different content by issue on a hearing-type survey LP
By having users answer the question "What is your challenge?", you can change the content and messaging displayed based on their responses.It is well-suited for use in B2B and high-value services.
Boost conversion rates with article-style LPs that blend SEO articles and landing pages
Article-style LPs that guide readers to a CTA while engaging them as a read are well-suited for visitors arriving from SEO or those in the comparison and consideration stage.A design that combines content marketing with direct CV pathways is possible.
Getting started
Select a format when creating a new LP
On the "Create New LP" screen, select a format from vertical scroll, swipe, survey, or article types.The initial block configuration varies depending on the format.
Choose an industry template to get started
After selecting a format, choosing an industry template will apply a layout suited to that industry.Start with a blank canvas when building from scratch.
Assemble blocks and enter content
Complete pages by combining format-specific blocks (swipe screens, questions, branching, etc.) with common blocks (headings, body text, CTA).
Connect to delivery segmentation and A/B testing
Register the completed LP in distribution rules or set it as a target for A/B testing.By A/B comparing LPs with different formats, you can test the optimal way to reach your audience.
FAQ
Related features
You can try it with your current site as-is
You can start by placing a single line of tag.
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