Urgency appeals such as "Only 3 spots left" or "Today only" can instantly damage trust the moment users realize the numbers are fabricated.Additionally, the practice of requesting engineers to display a limited-time banner and then manually removing it after the period ends is labor-intensive.The Creative Drive CRO campaign indicator feature displays widgets based solely on actual measurement data (view counts, application counts, and inventory counts).By displaying messages only to visitors who meet your criteria—without using any fabricated numbers—you can drive purchase intent while maintaining credibility.
We solve these challenges
- Every time a limited-time banner needs to be displayed or removed, a request must be made to an engineer, causing a time lag.
- I want to use urgency or scarcity appeals, but I'm hesitant about presenting made-up numbers
- I have experienced cases where the "Limited" label remained displayed even outside the campaign period, damaging credibility
- There is no way to set conditions for showing campaign appeals to specific visitors only
What you can do
- You can set display conditions and duration
- Don't show made-up numbers
- You can inherit targets by linking them to measures
- Can be displayed across the entire site or on a single page
How it works
The Creative Drive CRO widget feature consists of indicators that display real-time data collected by measurement tags (concurrent viewers, cumulative sign-ups, and inventory count), as well as campaign banners that are shown based on specified time periods and visitor conditions.The display period is automatically managed by the start and end date/time, so there is no need to request engineers to post or remove content.By integrating with the content targeting feature, you can also set conditions to "display only to specific segments."Widgets can be applied site-wide or to specific pages, as long as the Creative Drive CRO tag is installed on those pages.
Use it in situations like this
Automatically display and dismiss the banner only during the campaign period
Simply set a start date and end date, and the campaign banner will automatically appear during the specified period and disappear as soon as it ends.Requests to engineers for installation and removal will no longer be necessary.
Display the number of people currently viewing to encourage undecided visitors to take action
Display "Currently ○○ people viewing" with the actual concurrent viewer count.On pricing and comparison pages for B2B products, it functions as a scarcity appeal based on real data.We do not provide fictitious numbers.
Show campaign appeals only to specific segments
Combined with display conditions, you can configure settings such as "show a limited-time discount banner only to returning visitors via retargeting ads" or "announce a campaign only to visitors from specific regions."
Getting started
Select a widget type
In the admin panel, select the widget type, such as campaign banner, live visitor count indicator, or sign-up notification.
Set the display period and conditions
Set the start date/time and end date/time.To show content only to specific visitors, combine display conditions.
Specify the page and position to display
Set whether to display on all pages or specific URL pages, and select the display position on the page (top fixed bar, modal, or inline).
Preview and start delivery
Preview the display to confirm, then start delivery if there are no issues.It will be automatically hidden after the period ends.
FAQ
Related features
You can try it with your current site as-is
You can start by placing a single line of tag.
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