Viewing GA4, Google Search Console, and the ad management screen separately makes it impossible to get a complete picture of "which channels led to conversions through which pages."Data definitions differ across tools, and numbers often don't match.The Creative Drive CRO reporting feature uses data collected by first-party measurement tags to provide three unified reports — Acquisition (by channel), Search (search terms and rankings), and Advertising (costs and results) — all linked by a unified ID.You can track the entire flow from traffic acquisition to conversions on a single screen, without switching between multiple tools.
We solve these challenges
- Checking GA4, Search Console, and the ad management screen separately makes it time-consuming to get an overall picture
- Data definitions don't align across tools, requiring significant effort every time to reconcile numbers
- Unable to identify which search terms are leading to conversions, lacking visibility into the relationship between SEO and CV
- There is a large discrepancy between advertising costs and the actual number of conversions, making it difficult to trust ad platform reports.
- Creating monthly reports requires the tedious work of manually transferring data from multiple tools into a spreadsheet
What you can do
- Acquisition: Collapse by Channel, Source, and Page Group
- Search: Navigate back and forth between search terms and pages
- Ads: View costs and results down to the creative unit level
- Supports CSV and PDF output
How it works
The Creative Drive CRO reporting feature is based on session, CV, and traffic source data collected by first-party measurement tags, and displays data from Google Search Console (search) and Google Ads/Meta Ads (ad spend) linked by a unified ID.Channels are automatically categorized into organic search, paid search, social ads, direct, referral, and more, and can be combined with page grouping to aggregate data by section.Report data is updated in real time and can be filtered by date range, channel, and page group.
Use it in situations like this
Complete monthly reports on a single screen
View sessions, conversions, CVR, and CPA by channel in a list.By combining with page grouping, you can compare the customer acquisition effectiveness for each segment, such as "via blog" or "via pages under /service".CSV and PDF export makes sharing with managers and agencies easy.
Analyze CV impact by search term
By linking Google Search Console data with measurement tag data, you can view "which search terms are being displayed," "which are being clicked," and "whether they are actually leading to conversions" all on the same screen.It can be used to prioritize SEO measures.
Check CPA and ROAS by ad creative
Display costs and results linked by ad creative unit and campaign unit.You can verify the discrepancy between ad platform reports and actual CV counts using first-party data.
Getting started
Set up a measurement tag and configure CV
Install measurement tags on all pages and configure conversions such as reaching a contact form or a specific URL as CV.This will be the foundation of all reports.
Connect Google Search Console
Authenticate and connect your Search Console property.Search terms, impressions, and click counts will be displayed linked to conversion numbers.
Link an ad account
Authenticate and connect your Google Ads and Meta Ads accounts.You will be able to check advertising costs and CV numbers on the same screen.
Set page grouping
Group pages by URL pattern (e.g., /blog/*, /service/*).You can check the traffic acquisition effect for each page group in the comparison report.
Share reports in CSV or PDF
Use the CSV/PDF export feature to share reports at the time of monthly reporting or campaign reviews.
FAQ
Related features
You can try it with your current site as-is
You can start by placing a single line of tag.
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